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e.l.f. Cosmetics' beauty brand, Keys Soulcare, created with singer Alicia Keys, launches Make You, a new range of color skin-care hybrids; line has Comforting Tinted Lip Balms, Sheer Flush Cheek Tint, Soft Stay Brow Gel, Natural Flush Complexion Brush

Packaging Design Wrap-Up: McDonald's Norway features discarded packaging in anti-litter campaign; e.l.f. Cosmetics launches makeup collection inspired by Dunkin’ packaging; city turns packaging waste into giant globe sculpture in observance of Earth Day

e.l.f. Beauty adds Jennie Laar as SVP and COO, effective May 16, to succeed Rich Baruch, who will take on a CEO role outside the company; Laar most recently served as SVP, Global Wholesale for Forma Brands

Retail Innovation Conference & Expo, May 10-12, to feature metaverse strategists leading immersive metaverse and NFT experiences for Clinique, e.l.f. Beauty, PLBY and other brands; Clinique VP of Global Consumer Engagement will be among keynote speakers

e.l.f. Cosmetics releases limited-edition e.l.f. x Dunkin' makeup collection, featuring The Dunkin' Dozen 12-pan eye shadow palette set, Donut Forget Putty Primer, Glazed for Days scented lip glosses, lip scrub, brush set, only at elfcosmetics.com, Ulta

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