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Recent Articles

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eSalon's personalized hair-care brand Aura makes retail debut at Showfields in New York City; brand's Rituals line of shampoo, conditioner and pigmented masques will be available for purchase directly from Showfields

WIPO shares L'Oreal patent application for composition for conditioning keratin materials: Publication No. WO/2022/088065

WIPO posts Henkel patent application for method for determining a hair coloration treatment that changes hair from an initial color into a desired color: Publication No. WO/2022/090152

BASF sees demand rising in Asia Pacific for health-focused products like silicone-free hair shampoo amid shift to clean ingredients; BASF sees potential in silicone-free conditioners, creates alternative with natural emollient, water-in-oil emulsifier

L'Oreal-owned hair-care brand Matrix launches Brass Off and So Silver All-in-One Toning Leave-In Sprays; the new hairstyling products help to neutralize unwanted undertones between salon visits and prep hair for styling, designed for salon and at-home use

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