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Recent Articles

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Indie brand Kobi targets underserved deodorant market for kids and teens, offering its allergy-friendly Natural Sport Deodorant with safe ingredients for kids' sensitive skin; brand aims to expand into kids' skin care with a face wash product

Unilever's Beauty & Wellbeing segment reports underlying sales grew by 8.3% in FY23, with strong volume growth of 4.4%; Personal Care grew underlying sales 8.9%, with 3.2% from volume and 5.5% from price, led by strong sales growth of deodorants

Dove introduces Vitamincare+ deodorant with vitamin B3; brand's new aluminum-free deodorant enhances skin's natural odor defenses for 72-hour odor control, comes in four scents--Coconut & Shea, Raspberry & Rose, Lavender & Chamomile, Cucumber & Melon

P&G's new Secret Whole Body Deodorant delivers 72-hour odor protection from pits to privates; line of aluminum free whole body deodorant sticks, invisible creams and sprays come in Peach & Vanilla Blossom, Lilac & Waterlily scents and Unscented options

Manscaped amplifies retail presence with Walmart launch; offering includes best-sellers like the Weed Whacker 2.0 electric nose and ear hair trimmer, Beard Hedger beard trimmer, Crop Soother post-shave lotion, Crop Preserver anti-chafing groin deodorant

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