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Recent Articles

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Mintel research finds 17% of US consumers feel left out of beauty marketing, rising to 25% among Gen Z users; 38% of Gen Z users bought from beauty brands promoting diversity in past year, reflecting demand for inclusive beauty portrayals in social media

Metaverse living among emerging beauty industry themes identified at Cosmoprof; L'Oreal director says understanding consumer interest is vital, Coty and Estee Lauder representatives agree metaverse's creativity, community are interesting angles for beauty

Euromonitor identifies trends influencing lifestyles in 2022, including spending squeeze amid rising inflation, no more 9-5 schedules, consumers turning to social media influencers for information, pandemic-weary consumers eager to live in the moment

Molson Coors launching new 15-second TV ad for its Keystone Light Beer brand that centers around a bearded man building his own bar to invite friends over; ad scheduled to run on select TV channels in the US and on Keystone Light’s social media channels

Perfect Corp. launches Top Gun: Maverick interactive AR movie experience in its YouCam Makeup app and photo editing app YouCam Perfect; features are powered by Perfect Corp.’s AI virtual eyewear try-on technology

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