A comprehensive view of social media / social commerce. This page highlights a small sample of our full coverage.
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Recent Articles

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Beauty brands advise on how to expand into China's competitive e-commerce; brands should start connection by sharing their stories, promote being science-led, leverage Little Red Book and Douyin social platforms, team with key opinion leaders/influencers

Hedge fund Man Group CEO sees significantly more banks falling in 12-24 months as banking turmoil is not over yet, citing smaller US banks and challenger UK banks as those at risk; growth in social media had accelerated how quickly bank concerns circulate

Korea's Able C&C launches beauty brand A'pieu in the US market with brand strategy to appeal to Gen Z consumers following strong social media engagement; brand's development team to focus on youthful needs of skin protection from the sun, stress and acne

YouTube has highest Purchase Intent Rate for grocery brands at 5.2%, 1.4 times higher than the category benchmark; Walmart drives the most in-market traffic for grocery brands with 41.2% of Purchase Intent Clicks, followed by Target, Amazon: MikMak

Church & Dwight partners with Dr. Joyce Kahng to promote its TheraBreath mouthwash and Arm & Hammer toothpaste through series of informative videos on TikTok

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