A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
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Commentary: Latin America's consumer trends for 2024 driven by social and political stances, TikTok influence; brands should align with values of multicultural consumers, leverage viral content on TikTok, tailor products for certain ethnicities/cultures
Published:
May 03, 2024
by Euromonitor International Ltd.
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Commentary: Liver health emerges as fastest-growing positioning in Asia Pacific dietary supplements market, with 2020-2023 CAGR of 23.7%; young Asians interested in liver health amid trend of imbalanced dietary habits, occasional unhealthy indulgences
Published:
May 02, 2024
by Euromonitor International Ltd.
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Study finds 49% of consumers make daily, weekly or monthly purchases due to influencers, 30% trust influencers even more than they did six months ago; among Gen Z, 35% care most about authenticity, 47% care most about follower count: Sprout Social
Published:
April 30, 2024
by Retail Dive
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US consumers are finding more ways to eat their favorite snacks, as younger shoppers increasingly turn to quick service restaurants for a convenient option for in-between meal occasions, according to Circana's annual snack report
Published:
April 29, 2024
by FoodNavigator.com
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GlobalData: Gen Z's preference for quality over quantity is shaping future of cocktail consumption, but cocktail culture risks stagnation if fixated on nostalgic themes; younger generations demand innovation and relevance in their drinking experiences
Published:
April 25, 2024
by GlobalData Plc
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