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Recent Articles

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Maybelline New York unveils new Falsies Surreal Extensions Mascara, with hybrid long and short fiber technology; campaign features brand's first avatar, May, alongside Maybelline global ambassador Gigi Hadid

Maybelline New York introduces Lash Sensational Sky High Tinted Primer with serum-infused, soft-black tinted formula; product is crafted with ceramides and pro vitamin B5 to help care for lashes

Maybelline New York releases Super Stay Vinyl Ink Nude Shock Liquid Lipcolor, a new line offering saturated vinyl pigment with up to 16 hours of wear; nude shades range from rich exposed brick to brown beige tones

Maybelline New York partners with bunny-eared urban art icon Namito for limited-edition cosmetics line, created for Lunar New Year; the character's signature lipstick-red pout will be emblazoned across select cosmetic products

Maybelline debuts new Green Edition Butter Cream Lipstick, Super Stay Up to 24HR Hybrid Powder-Foundation, Lash Sensational Sky High Tinted Primer and Super Stay Vinyl Ink Nude Shock Liquid Lipcolor; Green Edition line is vegan, Cradle to Cradle certified

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