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Maybelline and FFFACE.ME partner to launch the world's largest AR mirror in Kyiv, Ukraine; the 4,000-m2 mirror enables virtual try-on of Maybelline’s new mascara product, helps create a personalized and immersive experience and avoids banner blindness
Published:
October 25, 2023
by CosmeticsDesign.com (US)
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L'Oreal reports Q3 net sales up 4.5% year-over-year; Professional Products sales rise 1.4%, Luxe sales drop 3.2%, Dermatological Beauty sales up 23.1% and Consumer Products gain 6.3%, with makeup boosted by launches like Maybelline Falsies Surreal Mascara
Published:
October 19, 2023
by L'Oréal SA
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Maybelline New York enters Roblox's virtual world in collaboration with Splash, launching 360-brand campaign targeting the music community and offering virtual makeup looks, mini games and exclusive new track 'Fantasy' from virtual DJ Kai
Published:
September 28, 2023
by Canada Newswire
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Maybelline New York collaborates with Microsoft to introduce virtual makeup for Teams meetings, offering 12 makeup looks; feature is powered by Modiface AI, developed in collaboration with the Geena Davis Institute to ensure broad representation
Published:
July 19, 2023
by Canada Newswire
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