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Maybelline and FFFACE.ME partner to launch the world's largest AR mirror in Kyiv, Ukraine; the 4,000-m2 mirror enables virtual try-on of Maybelline’s new mascara product, helps create a personalized and immersive experience and avoids banner blindness

L'Oreal reports Q3 net sales up 4.5% year-over-year; Professional Products sales rise 1.4%, Luxe sales drop 3.2%, Dermatological Beauty sales up 23.1% and Consumer Products gain 6.3%, with makeup boosted by launches like Maybelline Falsies Surreal Mascara

Maybelline New York enters Roblox's virtual world in collaboration with Splash, launching 360-brand campaign targeting the music community and offering virtual makeup looks, mini games and exclusive new track 'Fantasy' from virtual DJ Kai

Maybelline New York collaborates with Microsoft to introduce virtual makeup for Teams meetings, offering 12 makeup looks; feature is powered by Modiface AI, developed in collaboration with the Geena Davis Institute to ensure broad representation

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