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Maybelline New York partners with electronic music superstar Peggy Gou as global ambassador; Gou will front upcoming product campaigns, celebrate self-expression and creativity through makeup

Maybelline New York embarks on long-term global partnership with WHO Foundations, aiming to help 10 million people access 1:1 mental health support by donating US$20M to this cause by 2030

Maybelline and FFFACE.ME partner to launch the world's largest AR mirror in Kyiv, Ukraine; the 4,000-m2 mirror enables virtual try-on of Maybelline’s new mascara product, helps create a personalized and immersive experience and avoids banner blindness

L'Oreal reports Q3 net sales up 4.5% year-over-year; Professional Products sales rise 1.4%, Luxe sales drop 3.2%, Dermatological Beauty sales up 23.1% and Consumer Products gain 6.3%, with makeup boosted by launches like Maybelline Falsies Surreal Mascara

Maybelline New York enters Roblox's virtual world in collaboration with Splash, launching 360-brand campaign targeting the music community and offering virtual makeup looks, mini games and exclusive new track 'Fantasy' from virtual DJ Kai

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