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Recent Articles

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Mars Petcare appoints Alanna McDonald as regional president of its Mars Pet Nutrition division in North America, effective on November 21; McDonald most recently served as president of Maybelline New York, Garnier and essie at L'Oreal

L'Oreal USA appoints Amy Whang as President of Maybelline New York, Garnier and Essie for the US; Whang will also join the management committee of L’Oreal USA

L'Oreal debuts virtual beauty looks in partnership with metaverse avatar platform, Ready Player Me; Maybelline New York and L'Oreal Professionnel premier exclusive makeup, hair styles for avatar creation that can be used on over 4,000 platforms worldwide

Maybelline New York partners with The Jed Foundation to create Brave Talk, a free mental health training program for college students to support peers facing anxiety or depression; Brave Talk builds on brand's Brave Together program for mental health

Maybelline partners with mobile gaming company Zynga to create Maybelline Mascara Merge, a new playable advertisement; ad-game hybrid allows players to match icons to reveal three Maybelline mascaras, see a branded video, link to Ulta to buy the product

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