Harnessing Knowledge, Unleashing Potential: Industry Intelligence and Ignition Strategy Forge Alliance to Boost Competitiveness for CPG Manufacturers

Yee-Wah Chow

LOS ANGELES and LONDON , January 7, 2024 (press release) –

Partnership offers a unique approach to help consumer-packaged goods (CPG) manufacturers operationalize strategies, respond faster to competition.

Industry Intelligence Inc., a leader in customizable market intelligence solutions, has announced a partnership with UK-based Ignition Strategy Ltd., a specialist in igniting organizations’ ability to fortify their competitiveness. The alliance aims to equip global consumer packaged goods (CPG) manufacturers with the tools and guidance they need to transform competitive threats into game-changing opportunities.

Through this collaboration, Ignition Strategy’s CPG manufacturing clients will gain access to personalized market intelligence curated by highly trained news editors and contextualized through the proprietary technology of Industry Intelligence.

Rami Ghandour, CEO of Industry Intelligence, noted: “Hundreds of enterprise clients rely on our daily intelligence to inform them of opportunities and threats in a wide range of industries, such as food and beverage, personal and household care, packaging, chemicals, recycling, retail and shipping. Our market news can be tailored to the work role of each recipient and delivered to a platform of the client’s choice, facilitating alignment and collaboration across the entire enterprise.”

Ignition Strategy champions a novel approach that transforms how organizations prepare for competition, from viewing it as a threat to embracing it as an opportunity. The company is co-founded by seasoned CPG veterans Jeremy Shute and Anthony Palmer, who bring over 50 years of experience operationalizing strategies in more than 100 countries. Ignition Strategy’s unique process includes:

• Rallying internal resources: Leveraging existing knowledge and underutilized expertise.
• Unlocking diverse experiences: Fostering collaboration and cross-pollination of ideas.
• Building external IQ: Harnessing knowledge of suppliers and strategic partners.
• Re-examining competitive threats: Turning challenges into opportunities for innovation.
• Revisiting overlooked ideas: Breathing new life into previously stalled concepts.

Shute and Palmer expressed their enthusiasm, stating: “We are excited to partner with Industry Intelligence, who will provide a holistic market picture. We specialize in enabling organizations to react faster to competition by releasing capabilities they already have but do not fully leverage. It is a complementary fit.”

Ghandour underscored the significance of the partnership:

“We look forward to the collaboration with Ignition Strategy to deliver a clear and actionable picture of the competitive landscape for CPG manufacturers. For over 23 years, Industry Intelligence has offered cutting-edge information solutions to global enterprises. We are now combining our information delivery expertise with Ignition Strategy’s innovative approach to unleash the full potential of organizations. Together, we will empower our mutual clients to build a competitive edge by intersecting their own business ideas and knowledge base with our end-to-end market intelligence.”

For inquiries, please contact:

North America:

Jason Irving

SVP Enterprise Solutions, Industry Intelligence Inc.

jason.irving@industryintel.com

Phone: 310-779-1017

United Kingdom:

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