CLICHY
,
June 13, 2022
(press release)
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Beautytech pioneer bets big on Web3 and beauty experiences online, offline and ‘on-chain’ L’Oréal today announces that it will share its vision for the Future of Beauty at Viva Technology (Viva Tech) 2022, the largest European technology industry conference and exhibition, taking place15-18 June in Paris. The beauty industry leader will guide visitors through an exploration of Web3 and the emerging beauty metaverse, alongside beauty innovations for the home, in-store and salons. L’Oréal returns to the sixth edition of Viva Tech with a state-of-the-art, 325m2 stand featuring immersive beauty experiences from top brands across its luxury, mass consumer, professional haircare and active cosmetics portfolio. “We are delighted to be back at Viva Tech, where L’Oréal has had a major presence since the show’s inception in 2016. We have always taken bold steps to pioneer beauty tech innovations, and it’s our mission to explore emerging technologies and channels to engage a new generation of beauty consumers,” says Nicolas Hieronimus, L’Oréal’s Chief Executive Officer. “L’Oréal’s company purpose, which is to create the beauty that moves the world, embraces technology as a catalyst for transformation across our business.” L’Oréal continues to shape the Future of Beauty, leveraging over a century of industry expertise to create unique, multi-sensory beauty experiences. Having pioneered Web2-enabled advances in skin diagnostics, teleconsultation and virtual try-ons, L’Oréal is laying the foundations for Web3 beauty experiences, to reach a new generation of consumers. ‘On-chain beauty’ signifies where beauty consumers and creators will converge on emerging platforms to participate in the new beauty economy. Visitors to the L’Oréal booth at Viva Tech will experience innovations in online, offline and on-chain beauty, including: Luxe-Tech Fragrance On-Chain Beauty Retail of the Future by Lancôme Salon of the Future Powered by Tech Luxe-TechCosmetics Virtual Dermatological Care The L’Oréal Partner Ecosystem “At L’Oréal, we believe beauty lies at the intersection of science and technology, and that these powerful forces will shape the future of beauty,” says Barbara Lavernos, Deputy CEO, in charge of Research, Innovation, and Technology at L’Oréal.“By combining our century-long scientific knowledge and data expertise with cutting-edge physical and digital technology innovations, we are reinventing and augmenting beauty experiences to meet the unmet desires, dreams and aspirations of our consumers all around the world.” “The future of beauty is physical, digital and virtual. Therefore, while keeping our feet firmly grounded in Web2 acceleration, we are exploring Web3 with a novel on-chain beauty approach,” says Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal. “We have been digital-first in all our endeavors and our aim is to enrich the consumer journey, which continues to evolve from O+O (offline + online) to O+O+O (online + offline + on-chain).” About L’Oréal For over 110 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 35 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality. With 85,400 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, hair salons, branded and travel retail), in 2021 the Group generated sales amounting to 32.28 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 3,000 tech professionals, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. More information on https://www.loreal.com/en/mediaroom "This press release does not constitute an offer of sale or solicitation of an offer to purchase L'Oréal shares. If you wish to obtain more comprehensive information about L'Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers, also available in English on our website www.loreal-finance.com. For residents of Israel, the offering described above is made pursuant to the Disclosure Document which may be obtained on the subscription website. This press release may contain forecast information. While the Company believes that these statements are based on reasonable assumptions as of the date of publication of this press release, they are by nature subject to risks and uncertainties which may lead to a discrepancy between the actual figures and those indicated or suggested in these statements.”
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