Alpla Group opens STUDIOa product development space for plastic packaging at its headquarters in Hard, Austria; the design center includes 3D printing, virtual and augmented reality, real-time cost control and optimum technical service

Sample article from our Transformation & Innovation

June 23, 2022 (press release) –

The ALPLA Group is accelerating the roll-out of new plastic packaging solutions with the opening of the innovative product development space STUDIOa at the company headquarters in Hard, Austria. Customers can visit this one-stop shop to help complete the development process in a matter of days, from the first design draft and a prototype to the finished packaging.

3D printing, virtual and augmented reality, real-time cost control and optimum technical service – the packaging specialist ALPLA is taking product development to the next level with the STUDIOa design centre. ‘STUDIOa stands for everything we believe in – great design, top technical performance and a swift roll-out. This one-stop shop is the ideal space in which to develop innovative, safe and sustainable packaging solutions for the future together with our customers,’ explains ALPLA CEO Philipp Lehner at its official inauguration at the company headquarters in Hard.

With its innovative STUDIOa, ALPLA is focusing on the close coordination of technology, product development and sales. ‘When we work directly with the customer in the same space and the decision makers are there in person, we can shorten the development time, bring new products to market faster and secure a competitive edge,’ says Norman Häusler, Director of Corporate Product Development, with conviction.

Design experience space

Interdisciplinary ALPLA teams attend a number of design sessions and workshops at STUDIOa developing new packaging types together with customer delegations. In addition to design experts, these involve the expert input of technical specialists in the fields of production, mould construction and process technology. ‘This means a design’s feasibility and recyclability can be checked, optimised and adapted in the early stages of a project, thereby saving time and money,’ Häusler emphasises.

And the space offers more on top – a 3D printer produces prototypes immediately after design modifications, virtual reality glasses provide an initial product preview and augmented reality (AR) is used to simulate the packaging placed on the supermarket shelf.

Global product development

With its seven Technical Centers around the world, ALPLA promotes regional product development for its local customers. The new STUDIOa design centre in Hard follows in the footsteps of the concept successfully applied at the site in Atlanta, USA, since 2015. A customer-oriented development space was also opened in Toluca, Mexico, in mid-2021. Another STUDIOa is currently under development in Shanghai.

Info: www.studio-a.design

https://youtu.be/wBNJ7bBfVZA

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order transformation & innovation coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.