Whirlpool launches FreshFlow™ Vent System on new smart front load washers; fan-powered system with antimicrobial protection aims to keep clothes and washer fresh

September 30, 2024 (press release) –

Whirlpool delivers a fresh take on front load laundry by introducing the first fan-powered solution with antimicrobial protection to help keep clothes and the washer fresh

BENTON HARBOR, Mich., Sept. 30, 2024 /PRNewswire/ -- Front load washers are favored by many for their ability to conveniently stack in small spaces and use less water than top load washers. However, there are some drawbacks that cause owners to rely on extra steps or hacks to help maintain their freshness. With the launch of the Whirlpool® Smart Front Load Laundry Pair, the brand introduces the all-new FreshFlow™ Vent System, the first fan-powered system with antimicrobial protection designed to help keep both clothes and the washer fresh.

"The new Whirlpool^® Smart Front Load Laundry Pair is a great example of innovation and upgrades born out of direct consumer feedback," said Morgan LaLonde, Whirlpool Laundry Brand Manager. "We know laundry can feel like a never-ending task, and the last thing busy families want is to rewash a load because it sat for too long or take extra steps to get the clean results they expect. We developed a system that not only lets consumers close the washer door and help keep the machine fresh, but helps ensure clothes stay fresh and cared for as well."

4.5 cu. ft & 5.0 cu. ft. Smart Front Load ENERGY STAR® Certified Washer with FreshFlow™ Vent System and AI Intelligent Wash [WFW5720R & WFW6720R]:

• FreshFlow™ Vent System
  • Dry Drum Cycle: A new Whirlpool® cycle designed to reduce excess moisture in the washer after a cycle ends. Close the washer door and select the Dry Drum cycle to dry out the drum, rubber gasket, and door using a powerful built-in fan.
  • Antimicrobial Protection: Antimicrobial protection on the rubber seal helps keep the washer fresh by preventing the growth of odor-causing bacteria and mold.
  • FanFresh® Option: Uses a built-in fan and periodic tumbling to keep just-washed clothes fresh until they're ready for the dryer, using less energy than re-washing clothes (based on rewashing an 8 pound load on Normal cycle).
• AI Intelligent Wash: Simplify your laundry routine with intelligent wash technology. It uses sensors to detect load size and fabric type, then automatically adjusts water levels, temperature, and wash actions for ideal fabric care and efficient cleaning performance.

7.4 cu. ft. Smart Front Load ENERGY STAR® Certified Dryer with Steam Capabilities [WE/GD5720R & WE/GD6720R]:

• Steam Capabilities: Steam-enhanced cycles and options help prevent wrinkles, refresh clothes and reduce static. So your clothes come out looking their best.
• Steam Refresh Cycle: Release wrinkles using the Steam Refresh Cycle to get clothes ready to wear without rewashing.
• AI Intelligent Dry: Uses three sensors to detect moisture and temperature to automatically adjust dry time.

Achieve the ultimate time-saving duo by pairing the 25 minute Quick Wash cycle on the washer with a 30 minute timed dry* to finish laundry in under one hour. The washer and dryer also both come with Smart Capabilities so you can easily start, pause, track progress and receive cycle notifications right from your smartphone with the Whirlpool® App.** 

Color options include White, Radiant Silver and matte Volcano Black available at Whirlpool.com and major appliance retailers. Models will be floored in-store beginning this fall. For more information, visit: https://whirlpool.com/. 

*Based on a 10-lb load when paired with a traditional vented dryer on medium heat.
**Features subject to change. WiFi & App Required. Details & privacy info at whirlpool.com/connect.  Appliance must be set to Remote Enable.

About Whirlpool Brand
For more than one hundred years, Whirlpool brand has been inspired by how people care for their families. Whirlpool brand is designing home appliances that are focused on improving how families give and get the care they need with the latest technologies and innovations – whether that means flexible refrigerator storage for all types of family needs, induction technology for efficient cooking and easier cleaning, or laundry pairs that sense and adapt to clothes with the latest in connected technologies. Whirlpool brand created and continues outpacing goals of its Care Counts™ Laundry Program, through which the brand is committed to helping create educational equality by installing washers and dryers in schools to help remove one small but important barrier to attendance – access to clean clothes. Whirlpool brand is part of Whirlpool Corporation, a leading appliance manufacturer committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. For more information on Whirlpool, please visit whirlpool.com  or find us on Facebook at facebook.com/whirlpoolusa, Instagram at @whirlpoolusa, or TikTok at @whirlpoolusa. Additional information about the company can be found at whirlpoolcorp.com.

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SOURCE Whirlpool Brand

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