WagWell launches pet industry's first microbiome-friendly certified dog paw balm; Paw Protector made with 100% natural ingredients, tested by MyMicrobiome

WagWell, a modern dog wellness brand known for its innovative and best-in-class products, announces the launch of Paw Protector, the first microbiome-friendly certified paw balm for dogs that enhances paw health without disrupting the beneficial bacteria essential for healthy skin. With the debut of its latest product, WagWell makes a powerful entrance into the pet grooming sector, continuing its unwavering commitment to enhancing canine health through pioneering science-backed solutions. Made of 100 percent natural ingredients, Paw Protector is the first-ever canine skincare formula to be tested and certified as Microbiome Friendly by MyMicrobiome.

“WagWell is proud to introduce the industry’s first microbiome-friendly paw balm,” said William Smolen, co-founder and chief executive officer of WagWell. “Our team worked with cosmetic beauty experts to create a product that not only protects dogs’ paws but also makes daily use more pleasant and effective for owners. Paw Protector embodies our commitment to wellness from the inside out, supporting healthy skin that is essential to dogs’ comfort and longevity.”

Vet-tested and approved, Paw Protector’s 100 percent natural blend of sunflower seed oil, upcycled olive husk oil, beeswax and Vitamin E offers powerful antimicrobial and anti-inflammatory benefits while strengthening the skin barrier. The non-greasy, lightweight formula delivers a protective shield against environmental factors like sand, salt, debris, snow, rough terrain and extreme weather — ensuring year-round protection for your dog’s paws. Paw Protector is also Dermatologically Tested for pet owners and guardians, proven to be safe and non-irritating on human skin based on the approved RIPT study standards, practices and protocols.

Paw Protector is clinically shown to dramatically improve the overall condition of dog paws within the first three days of use. In a test panel of 30 dogs and their guardians under the supervision of a veterinarian and dermatologist, observed results noted an 88 percent improvement in three days, with 97 percent improvement achieved in the first week. Participants demonstrated 100 percent improvement within two weeks of the 23-day test period.

“As a product developer and dog lover, I wanted to ensure that Paw Protector captured the best aspects of modern beauty and science by applying them to a simple and essential dog care product,” shared Susan Sterling, vice president of product development at WagWell. “We’ve made a significant advancement in the dog care industry by developing a product that meets dog owners’ growing awareness of ingredients and their importance to helping keep their beloved dogs healthier and happier for longer.”