November 14, 2024
(press release)
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The Cheeky Panda, a leading provider of eco-friendly, sustainable tissue and hygiene products made from bamboo, is proud to announce the launch of its highly anticipated B2B product range at the ISSA show in Las Vegas this November. This expansion marks a major milestone for the UK-based company as it brings its award-winning, environmentally friendly solutions to businesses across the US, in collaboration with Jeffrey Lerma, a seasoned expert in the US JanSan market. **Sustainability Meets Innovation** The Cheeky Panda is renowned for its commitment to sustainability, offering a wide range of bamboo-based products that significantly reduce carbon footprints, minimize deforestation, and promote eco-conscious consumption. With products that are biodegradable, FSC certified, and vegan-friendly, the brand has become a trusted name for consumers and businesses alike in the UK and Europe. The expansion into the USA B2B market reflects The Cheeky Panda’s ongoing mission to create a more sustainable future through innovative hygiene solutions. Businesses can now access the brand’s extensive range of products, including paper towels, toilet paper, facial tissues, and other hygiene essentials, all made from sustainable bamboo. **Partnership with Jeffrey Lerma** Jeffrey Lerma, a respected figure in market development with extensive experience in launching successful product ranges across various industries, will be partnering with The Cheeky Panda to ensure a smooth and impactful entrance into the US market. Lerma’s strategic insight and understanding of the American B2B landscape will be instrumental in driving The Cheeky Panda’s success across sectors such as hospitality, healthcare, office environments, and more. “When we attended ISSA in Las Vegas last year we noticed how there was so little innovation in the paper and hygiene market,” said Chris Forbes, Co-Founder of The Cheeky Panda. “Jeff’s expertise, coupled with our passion for sustainability, ensures that businesses in the US will now have access to top-quality, eco-friendly products that can make a real difference to their carbon footprint.” **Transforming Business Operations** The launch of The Cheeky Panda’s B2B range comes at a pivotal time when sustainability is becoming a key focus for businesses globally. By offering a sustainable alternative to traditional paper products, The Cheeky Panda is providing companies with an opportunity to integrate eco-friendly practices into their daily operations, meet growing consumer demand for green products, and support the global fight against climate change. **About The Cheeky Panda** Founded in 2016 by Chris Forbes and Julie Chen, The Cheeky Panda has quickly become a leader in the sustainability sector, with products sold in over 25 countries. The company uses bamboo, one of the world’s fastest-growing plants, as the raw material for its paper products, creating a renewable and sustainable alternative to traditional tree-based paper. The Cheeky Panda has been recognized with numerous awards for its environmental innovation and commitment to sustainability, their accreditation include from the B Corp, Ecovadis, FSC and cruelty free manufacturing. They will be exhibiting their new range of bamboo products at the ISSA show in Las Vegas on the 19th to the 21st of November (Stand 2523) **About Jeffrey Lerma** Jeffrey Lerma is joining as Head of Americas for Cheeky Panda USA, he is industry veteran with over 20 years of experience in market development, sales, and business strategy. He has a proven track record of helping companies successfully enter new markets and expand their reach, making him the perfect partner to lead The Cheeky Panda’s expansion into the United States.
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