October 9, 2024
(press release)
–
Team Engine, a leading software platform for the cleaning industry, has introduced a WhatsApp integration, making it easier than ever for companies to communicate with their workforce, particularly those without access to email or text messaging. This new feature supports businesses that rely on diverse local teams and H-2B visa workers, many of whom don’t have U.S. phone numbers or access to text messaging. Meeting the Needs of the Latino Workforce For cleaning companies, staying connected with a dispersed workforce can be difficult when traditional communication channels like email and phone calls fall short. Team Engine solves this challenge by enabling and automating two-way text communication. However, until now, it has not offered the same capability for communicating with H-2B workers and other Spanish-speaking field staff that primarily use WhatsApp. Team Engine customer Siu Mei Hau Yon, HR Manager for a predominantly Spanish-speaking workforce, uses Team Engine for all employee communications (e.g. reminders, announcements, surveys & more) but has historically had trouble reaching their sizable H-2B workforce. “We lose contact with our H-2B workers when they’re back in their home country,” she said. “It’s an absolute game-changer that we’re now able to use Team Engine to communicate with those who don’t have a U.S. phone number.” Team Engine customer and Talent Director Gail Reinhart echoed Siu Mei, pointing out that many of their employees have phones, but not a U.S. phone number. “This WhatsApp integration with Team Engine is so valuable because, until now, many of our employees couldn’t receive the messages we sent via text message and email.” Seamless Communication for All WhatsApp is a popular choice for cleaning teams to communicate with because 33% of janitors and building cleaners are Hispanic, and it is the default communication platform for that population. “About 70% of our workforce is Hispanic, and most use WhatsApp to stay connected with friends and family,” said Siu Mei Hau Yon. Her experience reflects that of many cleaning companies, and highlights the importance of reaching workers where they already communicate. This WhatsApp integration, combined with Team Engine’s AI-driven message translation, ensures employer communications are received and understood by every employee, no matter their language or platform. “At Team Engine, we’re focused on helping companies bridge the gaps between them and their field workforces, which often include language barriers and technology access,” said Team Engine Co-Founder Carlos del Pozo. “We released AI-driven message translation last year, and this is another major release to help our customers support and communicate critical operational and company information to their entire workforce.” About Team Engine
Team Engine builds solutions to the challenges that companies in the cleaning industry face in
keeping their workforce connected, especially with the complexities of distributed teams who
speak multiple languages. By automating hiring and employee communication, Team Engine
helps businesses build and retain high-performing teams, even in the most challenging labor
markets. Learn more about this and other new features: teamengine.io/blog/product-updates.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
