Minerals Technologies introduces SIVO as brand name for global pet care business; company positions SIVO as leading global supplier of cat litter to private label partners, recognized brands

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Minerals Technologies has announced the introduction of SIVO as the brand name for its rapidly growing global pet care business. Strategic acquisitions and innovative product development have positioned SIVO as the leading global supplier of cat litter to both private label partners and globally recognized brands.

Minerals Technologies’ SIVO brand is well-positioned for growth with its strategically located mining, processing and packaging capabilities serving regional markets and customers. SIVO is dedicated to its customers and committed to enhancing the lives of pet owners and their cherished cats. Its solutions go beyond health, odor control, and hygiene; they also result in cleaner, healthier homes that foster a genuine link between owners and their pets.

“The SIVO brand reflects the unwavering commitment we have to our growing global customer base and our ability to adapt and innovate to meet the demands of pet owners worldwide. Our deep application expertise and extensive technical capabilities allow us to provide pet solutions that will help our customers enhance their brand offerings,” commented D.J. Monagle, III, group president, consumer and specialties segment of Minerals Technologies.

“We are committed to expanding the value we bring to the pet litter market and being the trusted partner our customers can rely on. With SIVO™, customers are choosing a partner who stands by them to deliver consistent, quality products and exceptional value,” explained Jim Papp, vice president of Minerals Technologies’ Global Pet Care Business.

SIVO currently supplies more than 55 countries worldwide with bentonite mines, and process and packaging plants in North America, EMEA and Asia. Additionally, SIVO has several state-of-the art research and development centers.