Microban showcases antimicrobial, odor control technologies for home textiles at NY Home Fashions Market 2024; 85% of consumers willing to pay more for products with these features

Brands and retailers continuously seek innovative ways for home textiles and foams to address consumer pain points. Across home textiles, odor resistance and antimicrobial additives are the top desired features, with 85% of consumers willing to pay more for products that offer these solutions.

Microban antimicrobial and odor control technologies are infused into fabrics and foams during manufacturing for a freshness that lasts. A range of factors contribute to unpleasant smells, bacteria growth, and stains that can linger in homes. From the corners of your linen closets to the bottoms of your shower curtains, these are some of the home textiles Microban technology protects. Other home textiles Microban can transform and help prolong their useful life are:

• Bath Mats
• Bath Towels
• Mattresses
• Pillow Cases
• Sheets
• Mattress Pads
• Shower Curtains
• Pillows

Our robust portfolio of technologies each serves a unique purpose and is designed to protect home textiles. Microban works with a vast number of partners to create and manufacture custom odor protection solutions to fit their individual needs. Microban offers an array of antimicrobial technologies specifically designed for textiles that keep materials fresher for longer and protect products against unwanted bacterial and fungal growth. Home textiles manufactured with built-in Microban® antimicrobial technology are inherently newer and more durable, bringing peace of mind back to our most relaxing spaces.

Key benefits of built-in antimicrobial and odor control solutions for home textiles:

• Environmentally friendly. Increase the number of uses before the product is laundered, saving time, resources, energy and money. You can also use less laundry detergent, which prolongs the life of the appliances as well.
• It doesn't change the look or feel. Home textile antimicrobial and odor control finishes are compatible with other auxiliaries and do not affect the hand of the fabric. Antimicrobial technology is easily applied in the finishing step of the manufacturing process and durably bonded to the fibers, resulting in protected premium fabrics and products without affecting their desired aesthetics.
• OEKO-TEX® certified. OEKO-TEX® enables consumers and companies to make responsible decisions that protect our planet for future generations. The testing and certification process on which their standards are based guarantees maximum consumer safety and full integration into sustainable textile manufacturing processes.
• Long-lasting clean. Items that are rarely washed (if ever), like comforters, pillows, and mattresses, stay fresher for longer and have an extended usable lifetime. Inhibiting the growth of microorganisms that cause product deterioration means extending the life expectancy of the product and reducing waste. Longer-lasting home textiles equals a lower carbon footprint.
• Compatible with finishing agents. Unlike other solutions, Microban has designed antimicrobial and odor-control formulas with performance unaffected by other cleaning solutions and washes.
• Reduce the growth of bacteria, mold, mildew, stains, and odors. Protected textiles stay 99% cleaner and fresher as Microban® works 24/7 to ward off stain and odor-causing bacteria, mold, and mildew that might prematurely degrade the product.