December 13, 2024
(press release)
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PRESS RELEASE 13.12.2024 10.30 EET For the second consecutive year, Metsä Tissue's popular winter products, sold under the Lambi or Tento brand are available in stores across Europe. These soft and much-loved decorated products, inspired by winter, bring warmth and holiday spirit into homes. The design, featuring delicate snowflakes formed by small hearts, adorns both the packaging and the tissue itself. “Lambi and Tento’s beloved winter products are back, bringing the holiday spirit to our consumers who appreciate the seasonal designs that enhance the holiday atmosphere at home”, says Katariina Kukkonen, Marketing Director for Consumer Products in the Nordics. “They also make a thoughtful gift for your loved ones. A present that combines quality with softness is guaranteed to be appreciated.” The decorated winter products are made from renewable and natural fresh fibers, ideal for hygienic use. This year’s design, snowflakes made of small hearts, captures the essence of winter and the holiday season on both the packaging and the tissue. These decorated products are available in stores throughout the winter season. Metsä Tissue’s tissue products are designed to ensure excellent hygiene for all households and to be used wherever comfort is valued. For more information, please contact: Tomas Laurinus – Brand Manager Finland & Baltics Metsä Tissue Metsä Group’s Tissue and Greaseproof Papers business, or Metsä Tissue, produces hygiene products for households and professionals, and greaseproof papers for food preparation and packaging. Our high-quality locally produced brands – Lambi, Serla, Mola, Tento, Katrin and SAGA – make daily life cleaner. We promote a diverse, equal, and inclusive culture. Our 2023 sales were EUR 1.3 billion, and we have approximately 2,500 employees. Metsä Group’s parent company Metsäliitto Cooperative is owned by around 90,000 Finnish forest owners.
Niklas Sörensson – Brand Manager Sweden
Sophie Boudrie - Brand Manager Norway & Denmark
Katarina Krajciova - Trade Marketing Manager CEE South
www.metsagroup.com/metsatissue
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