Explore More Than Just This Free Article

This article is a glimpse of the exclusive insights we provide daily to industry leaders. Dive deeper into our industry-specific reports and uncover the strategic information you need.

Industry Intelligence needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Lysol launches Germ Zone Experience with actor Taye Diggs; company promotes Air Sanitizer product for football watch parties, offers fans chance to win Germ Zone Essentials Pack through social media contest

October 25, 2024 (press release) –

“Scent alone can’t sanitize, with Lysol Air Sanitizer, you can kill rather than mask, 99.9% of the viruses and bacteria we expel into the air around us,” said Benoit Veryser, Vice President of US Marketing for Lysol at Reckitt.

Lysol enlisted actor, producer, and author Taye Diggs to join fans at The Germ Zone and educate consumers on how Lysol Air Sanitizer is an essential for every watch party as you gather with friends and family to cheer on your favorite teams.

“As football season approaches, fans want to host game day watch parties without the worry of airborne viruses and bacteria spreading throughout their home,” Diggs said. “That’s why Lysol Air Sanitizer is essential all season long. It not only tackles odor-causing bacteria but also eliminates 99.9% of airborne viruses and bacteria, leaving the air sanitized from kickoff to the final whistle!”

For the fans at home, Diggs curated the Germ Zone Essentials Pack, which features watch party essentials, including Lysol Air Sanitizer, and holds the playbook on hosting game day without worry.

How You Can Receive a Germ Zone Essentials Pack:

This college football season, fans can enter to receive their own Germ Zone Essentials Pack by commenting with the hashtag #LysolGermZoneSweeps on content posted by @Lysol on Instagram.
  • After using the hashtag, users will receive a DM with a link to enter their name and delivery details for the chance to win. They will be notified via email if they have won.
Each pack will include a variety of game day hosting essentials including Lysol Air Sanitizer, for the ultimate football watch party! 

Fans can order the packs nationwide or on-demand in select markets. Terms and conditions apply.

lysolus on TikTok and @lysol on Instagram.

††Kills 99.9% of Staphylococcus aureus and Klebsiella pneumoniae in the air, in 4 minutes. Kills 99.9% of airborne viruses (Tested on MS2 surrogate for enveloped airborne viruses such as Influenza viruses, Coronaviruses, and Pneumoviruses) in the air, in 12 minutes.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo with Dan
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.