Fall cleaning habits survey reveals varied approaches during cold and flu season; 27% preemptively change cleaning habits for whole season, 90% agree fall cleaning should be treated like spring cleaning

Q. During cold and flu season, when, if at all, do you typically change your cleaning habits (i.e. clean more thoroughly or frequently)?

25% said Only if I or someone else in the home is sick
18% said Only if guests are coming over
15% said Only if there is an uptick in illness numbers
2% said Other
27% said I preemptively change my cleaning habits for the whole season
32% said I don’t change my cleaning habits

Q. How confident are you that those you see and interact with most frequently throughout the week are practicing good cleaning and hygiene habits during cold and flu season?

22% said 100% confident
33% said Mostly confident
28% said Somewhat confident
12% said Not very confident
5% said Not at all confident

Q. How much do you agree or disagree with the following statement? More people should treat fall cleaning like spring cleaning.

39% said Strongly agree
51% said Somewhat agree
8% said somewhat disagree
3% said strongly disagree

About the Survey

The ACI Cold and Flu Season Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 Nationally Representative US Adults Ages 18+, between September 23rd and September 27th, 2024, using an email invitation and an online survey. Data has been weighted to ensure an accurate representation of nationally representative US adults ages 18+. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.