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Don Aslett, founder of Varsity Cleaner and Museum of Clean, dies at 97; Aslett revolutionized cleaning industry with innovative strategies and business acumen

August 28, 2024 (press release) –

It is with profound sadness that we announce the passing of Don Aslett, a trailblazing entrepreneur and revered figure in the cleaning industry. Don Aslett passed away during the early morning hours on Wednesday, August 21, 2024, leaving a remarkable legacy as both a business leader and innovator.

As the founder and driving force behind Varsity Cleaner, Don Aslett revolutionized the cleaning industry with his forward-thinking approach and unwavering commitment to excellence. Together with his close friend and business partner, Arlo Luke, Don transformed Varsity Cleaner from a modest start-up into one of the most respected names in the cleaning service industry. Their shared vision set new standards in cleanliness and efficiency while delivering unparalleled service to clients, establishing Varsity Cleaner as a model of quality and reliability.

Don Aslett’s innovative strategies and business acumen were key to Varsity Cleaner’s success. He championed the use of advanced cleaning technologies and methods, ensuring that the company remained at the forefront of the industry. His commitment to employee training and customer satisfaction set a benchmark for others to follow.

Nationally and globally renowned, Don Aslett’s influence extended far beyond the cleaning industry. He was celebrated not only for his business success but also for his dedication to encouraging entrepreneurs and small businesses to thrive. His books, widely read and highly regarded, inspired countless individuals with practical wisdom and motivational insights, making a profound impact on many who sought to achieve their own success.

Don Aslett’s legacy is further distinguished by his contributions to the Clean World Foundation and the Museum of Clean. The Museum of Clean, established in Pocatello, Idaho, stands as a testament to Don’s passion for preserving the history and advancement of cleaning technologies. It serves as an educational resource and a celebration of the innovation in the field, providing visitors with a unique glimpse into the evolution of cleaning practices.

The Museum of Clean has also played a significant role in providing opportunities for the local community in Pocatello. It has fostered local engagement through educational programs, interactive exhibits, and events that highlight both the historical and contemporary aspects of cleaning. The museum’s presence has created jobs, supported local businesses, and offered a venue for cultural and educational activities, enriching the Pocatello community and beyond.

In addition, the Clean World Foundation, founded by Don Aslett, is dedicated to promoting better cleaning practices and environmental sustainability. This initiative reflects Don’s commitment to improving both the industry and the world, advocating for advancements that benefit public health and the environment.

Beyond his business achievements, Don Aslett was a mentor and a source of inspiration. His ability to blend practical knowledge with a genuine passion for service created a lasting impact on his employees, partners, and the countless individuals who benefited from his company’s services, his motivational writings, and his philanthropic endeavors.

Don Aslett’s spirit of innovation, dedication to quality, and commitment to empowering others will continue to inspire future generations. His contributions to Varsity Cleaner, the Clean World Foundation, and the Museum of Clean are enduring elements of his remarkable legacy.

A memorial service to celebrate Don Aslett’s life and achievements will be announced in the coming days.

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