Bounty Paper Towels partners with NFL stars Rob Gronkowski and Drew Brees for Super Bowl LIX wing campaign; campaign highlights expected record-breaking wing consumption during NFL playoffs

January 3, 2025 (press release) –

CINCINNATI--(BUSINESS WIRE)-- Bounty has said it before and is saying it again: you can't have football without wings, and you can't have wings without Bounty. Whether you’re an NFL super fan or a Super Bowl LIX party host, Bounty is your Wingman this playoff season – stepping up to tackle every saucy mess.

The Quicker Picker Upper Proves Once Again to NFL Fans That Bounty is Your Wingman (Photo: Business Wire)

Fans across the country are expected to devour a record-breaking number of chicken wings during Super Bowl LIX. In fact, according to the National Chicken Council, there will be enough wings to put almost 700 on every seat in all 30 NFL stadiums.* That’s a lot of mess.

To help keep things clean, four-time Super Bowl champion Rob Gronkowski (aka Gronk) returns for his third year with Bounty, the Quicker Picker Upper. And since all playoff roads lead to the Big Easy, there’s no better wingman to show him the ropes than fellow Super Bowl champion and former New Orleans Saints quarterback: Drew Brees.

“As the Bounty man, I’m fired up to be back for a three-peat. Heading to NOLA, there was no doubt that Drew had to be my wingman,” says Gronk. “We’re ready to chow down on some wings and wipe up every mess with Bounty, baby.”

“There’s no place like New Orleans for football, food, and a good ol’ celebration,” said Drew. “I told Gronk, if you love New Orleans, it will love you back. I’m excited to team up with him and Bounty to go back ‘home’ and show how we do it – because no one should be sweating the mess when the game is on the line.”

Fans can catch Gronk and Drew, along with exclusive content from 64 other NFL players, as they spill the sauce on what it takes to be the ultimate wingmen, their love of football, and football’s favorite messy food on Bounty’s Instagram. Bounty will be on the ground in New Orleans at Super Bowl LIX’s Radio Row from February 3 – 7, 2025, at New Orleans Ernest N. Morial Convention Center. Rolling up bigger and better with its second annual House of Wingman activation, the Quicker Picker Upper will serve tens of thousands of chicken wings with Bounty paper towels in hand, hosting Gronk, Brees and other iconic NFL Wingmen duos from across the league.

As gameday preparations heat up, football and chicken wing fans can save big when stocking up on their favorite paper towels. Get $3 cash back when you buy ONE Bounty paper towel product 6 count or larger. For tailgates, watch parties or any given Sunday, the Quicker Picker Upper has you gameday ready. Because you can’t have football without wings, and you can’t have wings without Bounty.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

*Source: https://www.nationalchickencouncil.org/americans-to-eat-1-45-billion-chicken-wings-for-the-big-game/

Source: Procter & Gamble

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