July 22, 2024
(press release)
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Western Growers (WG) and Qfresh Lab, a leading expert in sustainable packaging solutions, have launched a collaborative effort to advance sustainable packaging within the fresh produce industry. This initiative is part of a broader workgroup established by WG and the Canadian Produce Marketing Association (CPMA) aimed at standardizing packaging protocols across North America, ensuring consistency amid diverse regulatory and market demands as seen here. Qfresh Lab, North America’s sole independent consulting and testing lab specializing in sustainable packaging design and technology for the fresh produce industry, brings unparalleled expertise in post-harvest technology, food safety and equipment. They will support this project through technical documentation, stakeholder alignment and implementation strategies. Jeffery S. Brandenburg, Founder of Qfresh Lab, underscores the value of WG as a partner in this endeavor: “Western Growers’ extensive industry contacts, reach and scientific depth make them an ideal partner.” Fresh produce packaging is crucial for preserving product quality, extending shelf life and upholding global safety standards. However, as governments increasingly regulate sustainable packaging, there can be a disconnect between these regulations and the specific needs of fresh produce. This highlights the critical role of industry leadership in advocating for practical and effective solutions. Brandenburg emphasizes the importance of proactive industry leadership: “This initiative is crucial because without it, others may compromise the quality and safety of fresh fruit and vegetables.” The partnership between Western Growers and Qfresh represents a proactive approach to sustainability in fresh produce. By fostering collaboration, leveraging technical expertise and advocating for industry-specific considerations in packaging regulations, this initiative sets a standard for responsible environmental stewardship and ongoing growth in fresh produce markets.
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