Kia features new EV6 in Super Bowl LVI ad, the first Korean vehicle to get Carbon Measured label from Carbon Trust climate change and sustainability group; ad campaign supported by partnership with Petfinder Foundation pet adoption group

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IRVINE, California , January 28, 2022 (press release) –

Kia America’s return to the Super Bowl will feature the all-new, all-electric Kia EV6. Arriving in showrooms in early 2022, EV6 is the first model to be launched under Kia’s Plan S strategy which puts electrification at the forefront of the company’s future. Kia’s first dedicated electric vehicle also marks the first time a Korean vehicle manufacturer has received carbon footprint certification and a ‘Carbon Measured’ label from the Carbon Trust, the global climate change and sustainability consultancy.

In addition, supporting the Super Bowl LVI campaign and as part of Kia’s celebrated Accelerate The Good Program, Kia has announced a partnership with pet adoption charity, Petfinder Foundation, to provide “Kia Pet Adoption Grants” to help shelter animals find their forever homes. Additional details will be released closer to the game.

“Kia’s 13th Super Bowl advertisement is the centerpiece of a comprehensive marketing campaign which will include digital, social, out-of-home and a very special new CSR program in partnership with The Petfinder Foundation,” said Russell Wager, vice president, marketing, Kia America.

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in America.

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Press Release Information Accuracy Disclaimer
Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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