Kao, Sojitz, Enevo, Toppan are participating in Pool Project Kawasaki, which efficiently collects used plastic packaging from households Kawasaki City, Japan; project uses IoT devices to explore horizontal recycling solutions at feasible costs

Sample article from our Sustainability & Social Responsibility

KAWASAKI CITY, Japan , February 25, 2022 (press release) –

The Kao Corporation has been participating in Pool Project Kawasaki, which efficiently collects used plastic packaging from households in Kawasaki City and explores how to make horizontal recycling a reality. In this project, Sojitz Corporation, Enevo Japan KK, Toppan Inc., Recotech Inc. and Kao has been cooperating to build a stable system where used plastic packaging generated from households can be collected and recycled at a feasible cost and to promote the recycling of plastic resources through horizontal recycling, where plastic packaging can be once again be used as plastic packaging.

From November 2021, a collection box was installed in an apartment building in Kawasaki City to collect household (1) packaging materials from foods such as sweets and vegetables, (2) used refill packs for daily necessities like detergents and shampoo and (3) plastic bottles. In addition to monitoring the situation by using IoT devices, we will observe the efficiency of their collection by transportation using home delivery vehicles, the issues related to each type of horizontal recycling and their solutions. Kao is heading the horizontal recycling of used refill packs for daily necessities.

Please see Sojitz Corporation's press release for more information about Pool Project Kawasaki.

Recognizing its responsibility as an enterprise that provides products people use on a daily basis, the Kao Group takes active steps to reduce the environmental footprint of its products throughout the entirety of the product lifecycle. Based on the ESG strategy, Kirei Lifestyle Plan, we have set 19 leadership actions and are strengthening initiatives to benefit the environment and society. With the goal of zero waste, Kao plans to implement and disseminate recycled film-type packaging through this initiative, making the world healthier and cleaner.

About Kao
Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries, and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America, and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,420 billion yen in annual sales. Kao employs about 33,500 people worldwide and has 135 years of history in innovation. Please visit the Kao Group website for updated information.


* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order sustainability & social responsibility coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.