Coveris repositions its UK-based Pack Positive innovation center under a new insight, design and education offer; the center holds that packaging needs to be functional, limit product waste, minimize its footprint, and be easy to deal with after use

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February 23, 2022 (press release) –

Coveris has today announced the repositioning of its Leeds-based Pack Positive® innovation centre under a new insight, design and education offer to support both creative and sustainable demands in the packaging sector. 

Launched in 2019 as the UK’s first sustainable packaging development centre, the Pack Positive® Centre was built to address packaging and food sustainability in a circular economy. Moving on three years and sustainability has become the foundation of everything we do as a business, not just in terms of the packaging we produce and the products we protect, but also in our operations and our culture, which is driven by Coveris’ vision of NO WASTE

This has led our Pack Positive Centre® to look beyond end-of-life sustainability, instead evolving to challenge the packaging development process from concept stage to ensure sustainability is no longer just a design consideration, it is in fact the design process itself. 

Laying out its new vision, the centre holds that packaging needs to be functional, limit product waste, minimise its environmental footprint, and be easy to deal with after use. The Pack Positive® Centre’s aim is to deliver solutions in that sweet spot. Combining extensive experience and insight across diverse materials, formats and supply-chain needs; the centre creates packaging that is aesthetically pleasing to ensure maximum consumer impact, sustainable in its design and materials, be as efficient as possible for the manufacturer and supply-chain, as well as providing functionality at end of use. 

Located at Coveris’ Rivendell site in Leeds, the Pack Positive® Centre offers a vast range of services including trends and insight scoping, creative design, state-of-the-art prototyping and CAD capabilities, pack testing, merchandising and real-time development processes to expedite product sampling and visualisation.

In addition to these services, the centre also has access to Rivendell’s graphic services capabilities. Having also recently rebranded, Rivendell, Coveris’ graphics business, provides full end-to-end services for brand implementation and commercialisation across its three expert areas of packaging, photography and process solutions. With extensive capabilities in each area Rivendell supports leading brands in their packaging journey, from concept, right the way through to shelf and online. You can find out more about their full list of services here

Part of Coveris’ extensive Forward Thinking R&D network, which includes UK and European development labs as well as our flagship innovation centres, the Pack Positive® Centre complements our German-based Pack Innovation Centre to offer full end-to-end development capabilities. As Coveris’ hub of technical product development, the Pack Innovation Centre supports innovation and downstream validation to ensure packaging is fit for purpose.    

Prior to COVID, the Pack Positive Centre® had been successful in hosting education and training days to its extensive and prospective customer base. Supporting knowledge exchange of current and future trends, legislation and development tools, Coveris will now look to resume workshops with the Pack Positive® Centre designed to educate and inspire the packaging of the future. These will continue to be supported by leading industry bodies with more information and dates to follow on our website soon. 

Expanding our extensive network of expertise outside of events, a new addition to the centre is its interactive Knowledge Hub which draws upon latest reports and insights from Nielsen, Euromonitor, and IGD, as well as being supported by the centre’s continued academic partnership with Leeds Beckett University’s The Retail Institute.

Commenting on the new offer, Adam Robinson, Insights and Creative Manager at the Pack Positive® Centre said: “When we first opened the Pack Positive® Centre, it was at the start of this huge, ongoing journey into sustainability. In that time, the packaging industry, our legislative framework and consumer’s attitudes towards sustainability and packaging materials have all changed dramatically. Because of this, sustainability is no longer a bolt-on option for packaging, it is the core purpose and therefore the reason our offer has evolved to ensure we are embedding this in the entire creative and upstream development process.” 

Contact adam.robinson@coveris.com to book your tour at the centre today and stay up to date with all Pack Positive® Centre news on our Coveris social media channels. 

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Jason Irving
Jason Irving
- SVP Enterprise Solutions -

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