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Printpack lists examples of brands using packaging for a social cause--Skittles gray pack for Pride, Seventh Generation pack advertising PCR plastic, Bombas pack with donation message, Caboo pack for tree-free toilet paper, Brawny pack celebrating women

Wrigley’s Extra chewing gum brand unveils new brand identity and packaging, shifting away from dental hygiene codes to a bolder focus on flavor and ‘moments of confidence’; rebrand elevates Extra’s ‘ding’ symbol within the brand flag

Mars Wrigley UK makes a 142-tonne reduction in packaging across its Easter Eggs and a six-tonne reduction in plastic this Easter; the business claims that 97% of its Easter Egg portfolio in the UK is now plastic-free

Mars Wrigley announces that M&M'S theater boxes will now be fully recyclable in US with the removal of traditional plastic overwrap; the sustainability step eliminates 98 metric tons of plastic waste/year

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