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Recent Articles

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BodyArmor signs five-year marketing deal with US Soccer, joining parent company Coca-Cola as an official sponsor of the federation; deal runs through several major international soccer events being held in US, including 2026 World Cup, 2028 L.A. Olympics

Coca-Cola's Powerade brand recruits two college basketball players--Flau'jae Johnson of LSU and Isaiah Collier of USC--to anchor its March Madness campaign

Cricket Canada and Coca-Cola Canada announce partnership that will see Coca-Cola become the official beverage sponsor--and BodyArmor the official sports drink--of Cricket Canada

Euromonitor: US retail sales of concentrates saw unprecedented growth in 2022 and 2023 due to affordability and functional benefits, with sports and energy drink concentrates leading the charge; concentrates expected to top US$6B in retail sales by 2028

Executive Perspective: Gatorade promoted new Gatorade iD loyalty program with a digitally-powered Super Bowl activation that allowed visitors to create personalized Gatorade bottles and purchase customized branded gear, says Gatorade's chief brand officer

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