A comprehensive view of European Brands Assn. (AIM - Association des Industries de Marque). This page highlights a small sample of our full coverage.
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Recent Articles

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GSI, HolyGrail 2.0 initiative are developing open data architecture to improve sorting of post-consumer waste, ensure that discarded plastic packaging enters the correct material stream; the intelligent sorting system will be driven by GS1's GTIN standard
Published: July 23, 2024 by GS1 AISBL
AB InBev commits to 100% returnable or recycled packaging by 2025; aims to reduce waste and promote sustainability in the beverage industry
Published: July 18, 2024 by Industry Intelligence Inc.
HolyGrail 2.0 Initiative announces new project with ALPLA, Farm Dairy, FiliGrade Sustainable Watermarks and Pellenc ST aimed at testing the capability of CurvCode watermarking technology to close the loop on HDPE milk bottles in the Netherlands
Published: July 12, 2024 by https://www.digitalwatermarks.eu/
AIM statement on the Council’s adoption of its position on the European Commission’s proposal for a Green Claims Directive 
Published: June 18, 2024 by European Brands Assn. (AIM - Association des Industries de Marque)
European Brands Association advocates for digital watermarking in packaging; AIM champions HolyGrail 2.0 Initiative, achieving 99% detection rate, and mobilizes voters for EU elections 2024.
Published: June 04, 2024 by Industry Intelligence Inc.

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