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BOTTA EcoPackaging launches iǪRcode, an intelligent QR code that simplifies European Union environmental labeling, boosts brand communication; iǪRcode tackles growing complexities of EU regulations, ensuring compliance, consumer transparency

Absolut Vodka trialing personalized 'phygital' gifting bottles through Amazon Italy; gift-givers can combine voice notes, text messages, photos, emojis and more, and recipients can scan QR code and use their device to reveal messages in augmented reality

Zebra Tech Gets Patent for Bioptic Barcode Reader

Zebra Tech Granted Patent for Laser Driving Mode for Aiming System of Barcode Imager

In a bid to curb the manufacturing, smuggling and sale of fake medicines, Pakistan’s Drug Regulatory Authority directs the pharmaceutical industry to ensure the printing of barcodes on packaging on all local and imported drugs within one month

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