October 17, 2022
(press release)
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LOBLAW HITS THE BRAKES ON FOOD INFLATION BY FREEZING PRICES ON 1,500 NO NAME PRODUCTS Today,
Available within minutes of most Canadians, the brand is sold in more than 2,400 stores, including Loblaws, Zehrs, Real Canadian Superstore, no frills, T&T, Atlantic Superstore, Maxi and
Effective today and until the end of January, 2023, no name product prices will be frozen. Food prices have risen rapidly over the past year, with increased suppliers' costs due to fuel, labour, weather and global conflict, which are passed to retailers and reflected on grocery shelves. In an e-mail to millions of PC Optimum members, Loblaw president and chairman,
Today's price freeze announcement complements the company's continuing efforts to bring value to Canadians. This year, the PC Optimum program is on track to provide members with well over
In addition, Loblaw has increased its support for food charities this year, adding hundreds of thousands of dollars to food banks and food recovery programs. Routinely, the company raises and donates more than
About
Loblaw's purpose is to help Canadians live life well. It makes good food affordable, health, beauty and wellness accessible, saving for the future possible, and essential style achievable.
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