Asda expands Claire’s partnership in 500-store roll out; Claire’s will offer exclusive fashion accessories to multiple formats, as well as products from key categories including hair, cosmetics

March 21, 2023 (press release) –

Today Asda announces the expansion of its strategic partnership with jewellery and accessories retailer, Claire's Holdings LLC.

Following a positive customer response, Claire’s will now bring its exclusive fashion accessories to multiple formats within more than 500 Asda locations, providing an immersive and easy shopping experience for customers.

Catering to all ages and the whole family, the two brands are a natural fit. Following an initial 'test and learn' with 10 stores in October 2020, Claire's presence in Asda has continued to expand. The partnership program allows Asda shoppers to have access to a wide range of Claire's accessories at great value to complement the styles available in Asda, helping customers complete their looks from head to toe.

Commenting on the announcement, Alison Grainger, Senior Director for Retail Planning and Proposition, GM and George said: “We understand that our customers are busy and want to save time as well as money. Working with partners like Claire's gives us the opportunity to offer our customers access to great brands and products they love as part of their regular grocery shop. By joining forces with exciting and beloved brands like Claire's, customers who visit our stores are provided with not only convenience but also access to a greater product choice from brands they love, enabling them to complete more shopping missions in one location."

Ryan Vero, Chief Executive Officer of Claire's added: "Through our expanding consumer products partnerships, we are bringing Claire's within reach of even more customers in even more locations where they live and shop. We have continued to see strong reception to our partnership with Asda, and together we are serving up the latest on-trend accessories and creating fun, exciting opportunities for our customers to experiment with self-expression and personal style.”

The range includes products from key Claire's categories including hair, cosmetics, and fashion accessories. Claire's products can be found within multiple locations in Asda stores, including George, the hair and beauty aisles and seasonal event areas.

In addition to an assortment for the everyday, Claire's will continue to spark fun and magic in shoppers' lives with seasonal items for celebratory moments like Christmas, which was a successful category this past season, as well as Back to School and Easter. To shop online or find a store near you, visit www.asda.com/about/instore/claires.

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