SEATTLE
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June 10, 2022
(press release)
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Latest Brand Protection Report highlights how Amazon safeguards customers, brands and selling partners from counterfeiters Amazon (NASDAQ:AMZN) today released its second Brand Protection Report, which highlights Amazon’s commitment to the authenticity of goods sold in its store and to fighting bad actors so that customers can shop with confidence. Amazon and its millions of selling partners—the vast majority of which are small and medium-sized businesses—serve hundreds of millions of customers worldwide. Customers expect that when they purchase an item in Amazon’s store, sold either by Amazon or by one of its third-party selling partners, they will receive an authentic product. In 2021, Amazon invested more than $900 million and had more than 12,000 people—including machine learning scientists, software developers, and expert investigators—who were dedicated to protecting customers, brands, selling partners, and their store from counterfeit, fraud, and other forms of abuse. “Our team continues to innovate to stay ahead of bad actors while working in partnership with rights owners, law enforcement, and other experts to ensure customers can continue to shop with confidence,” said Dharmesh Mehta, Amazon’s vice president of Selling Partner Services. “While we are proud of the progress we have made, we will not stop until we drive counterfeits to zero in our store.” The second Amazon Brand Protection Report details a wide range of progress against three key areas: powerful and highly effective proactive efforts to protect Amazon’s store; industry-leading tools enabling rights owners to partner with us to better protect their brands; and holding bad actors accountable. Here are some highlights from the report: To view the full Amazon Brand Protection Report, click here. About Amazon View source version on businesswire.com: https://www.businesswire.com/news/home/20220607006316/en/ Amazon Public Relations Source: Amazon.com, Inc.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
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