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Commentary: McDonald's blames cost of living for falling sales, but it may be losing ground due to new generations calling the shots; while boomers and millennials hold on to nostalgia, Gen Z/Gen Alpha want different things, value innovation and lifestyle
Published: August 22, 2024 by Independent, The (Online)
Bonduelle Group embraces the flexitarian trend, potentially cutting 18% of global emissions; 70% of consumers now identify as flexitarians, opting for predominantly plant-based diets
Published: July 30, 2024 by Industry Intelligence Inc.
New lifestyle trend of 'underconsumption' rejects throwaway consumerism, encourages practice of using products until they're entirely finished; TikTok popularizing underconsumption, which is prevalent among Gen Z seeking eco-friendly, ethical trends
Published: July 29, 2024 by The Independent
Commentary: Gen Z's global purchasing power is US$450B and only expected to grow as they enter their prime; Gen Z's interest in health/wellness influencing their eating and drinking habits, driving trends like gut health, plant-based, high-protein foods
Published: July 25, 2024 by FoodNavigator.com
Smurfit Kappa marketing manager says key ways to craft captivating drinks packaging that will wow customers is by catering to convenience-craving consumers, aligning with consumer attitudes, using simple but striking designs, keeping messaging consistent
Published: July 22, 2024 by Packaging News (UK)

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