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Recent Articles

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PowerReviews' Health and Beauty Shopping Trends survey in 2023 underscores importance of securing good online product reviews and proper sampling strategies; beauty brands should have robust online presence for consumers who conduct beauty research

Crocs' shoe brand Heydude to pay US$1.95M to settle FTC charges related to the suppression of negative reviews and not issuing shipping delay notices, failing to cancel orders and issue prompt refunds, issuing gift cards to consumers instead of refunds

GSK new drug application for momelotinib, a potential treatment for anemia in myelofibrosis patients, has been accepted for review by Japan's Ministry of Health, Labour and Welfare, following successful phase 3 trials

FTC proposes new rule to stop marketers from using illicit review and endorsement practices; moves comes as commission notes that proliferation of generative AI will make it easier for bad actors to write fake reviews

Wag! launches Cat Food Advisor, extending its expertise from dogs to cats to offer cat owners product reviews, nutritional information and articles on feline nutrition; online resource plans to provide future personalized recommendations

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