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Recent Articles

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Kellogg says new Pure Organic Crackers made with Cheese and Veggies will be first better-for-you cracker to have 10% daily value of vitamin D from mushroom powder; new product comes as 59% of consumers want more vitamin D in their diets, per Hartman Group

FDA increases fortification levels of vitamin D allowed within cereal category, now allows fortification of vitamin D in grain-based bars; change comes after petition by Kellogg, which says move will positively impact public health

Instacart debuts Instacart Health, an initiative that will include product innovations, partnerships, research and policy advocacy across three themes: Nutrition Security; Making Healthier Choices Easier; Food as Medicine

Study of plant-based drinks for vegetarian, vegan toddlers suggests industry add vitamins A and B12, calcium, zinc, iodine as they are most significant differences from milk; fortification also combats the high amounts of antinutrient phytates, tannins

Study finds 61% of ethnic-minority adolescents in primary care have low vitamin D levels, with vitamin deficiency increasing with age of patient; study included 119 adolescents from 12- to 18-years of age: Journal of Pediatric Health Care

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