June 7, 2022
(press release)
–
For 30 years, ANEW has been at the forefront of cutting edge skincare, offering high performing, innovative products at great value. This is more relevant today than ever. As the future of the world’s health continues to be under threat from Covid, we’ve seen scientists emerge as the greatest heroes of us all with the development and deployment of an effective vaccine. Trust in scientists and researchers has risen, with 64% of the public now more likely to listen to their expert advice*. We have seen first-hand how science delivers – and that it can transform lives. Moreover, our rediscovered respect of science has signalled a boom in skincare products that demonstrate evidence-based efficacy with science at their core. The texture and glow of our skin is a particular concern; the sudden change to homeworking for millions of us meant we have spent time scrutinising ourselves on screen under the blue light emitted from our laptops. Acutely aware of the lack of natural light and vitamin D, we are searching for products to brighten our skin and improve textural irregularities**, and deprived of a salon experience, we are turning to products with trusted scientific formulas that offer these benefits. Focusing on efficacy, we’re conscious of only using products that are needed, with each detail and ingredient carefully considered and weighed against the results we’re looking for. With 81% of women believing natural ingredients are safer for their skin compared to mainstream skincare products***, brands will focus on applying scientific know-how to get the best results from them. Anthony Gonzalez, Avon Director of Global Skincare Research & Development, says, “Consumer demand for simple and effective products that respect our skin and the world we live in are on the rise again, as people look for solutions rooted in scientific truth with proven clinical results. Brands, like Avon, who have a long heritage of cutting edge research, development and innovation are well placed to deliver products at the forefront of scientific skincare.” Anew Skin Reset Plumping Shots feature Avon’s latest skincare discovery, Protinol™, an ingredient clinically proven to help restore both types of collagen found in healthy skin, helping to mimic the perfect collagen equilibrium found in baby skin. With seven potent single-use shots, ready to use, these shots have the maximum concentration of Protinol™ possible, helping to restore seven years of collagen loss in just seven days. Anthony adds, “Our Edison award-winning latest skincare ingredient discovery, Protinol™, was not only identified, developed and tested at our Global Innovation Centre, but it was also validated independently by Dr Bayat at the University of Manchester. Dr Bayat and his team are world-leading skin scientists and have access to the most advanced testing methodologies available. When he came back to us equally amazed and explained that our new ingredient was doing something that his team had never seen from a topical treatment before, we knew our discovery was powerful enough to potentially revolutionise the whole industry. “Our teams are busy creating an upcoming pipeline of skincare products featuring this world-class innovation: Protinol™. Their tireless efforts to learn more about its ability to deliver improvements beyond the discovery of the team at University of Manchester are putting Avon at the forefront to lead the market demand for skincare based in scientific truth.” *https://www.theguardian.com/world/2020/may/05/trust-in-scientists-grows-as-fake-coronavirus-news-rises-uk-poll-finds **2021 study of 4,009 Women 18+ in UK, Poland, South Africa and The Philippines. Study commissioned by Avon, conducted by Opinium ***2021 study of 4,009 Women 18+ in UK, Poland, South Africa and The Philippines. Study commissioned by Avon, conducted by Opinium
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
