A comprehensive view of European Brands Assn. (AIM - Association des Industries de Marque). This page highlights a small sample of our full coverage.
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Recent Articles

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Sonoco participates in HolyGrail 2.0 recycling trial in Copenhagen, Denmark, which showed that digital watermarking yields accurate container sortation results; during the trial, 96% of Sonoco’s rigid paper containers were correctly detected and ejected

HolyGrail 2.0 Assn. successfully concludes semi-industrial trials of detection unit that sorts packaging into waste management system using All4Labels digital watermarking technologies; detection rates were 99% across different packaging materials

Digimarc joins AIM-European Brands Assn. announcing significant milestone in Digital Watermarks Initiative HolyGrail 2.0 showing that its watermark technology allows detection device to accurately sort plastic packaging waste based on certain attributes

HolyGrail 2.0 achieves successful validation after semi-industrial testing of Pellenc’s prototype detection unit for Digimarc’s digital watermarks; results show the technology can achieve more granular sorting of packaging waste at scale

Wipak highlights its involvement in HolyGrail 2.0, whose phase II semi-industrial testing commenced in Copenhagen in November; the initiative aims to prove the economic, technical viability of digital watermarks for accurate sorting of packaging waste

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