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Recent Articles

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France to serve as European pilot market for Digimarc Recycle, which links covert digital watermarks with cloud-based repository of product attributes such as brand, SKU, packaging composition, to better sort plastics for recycling at-scale

Digital Watermarks Initiative HolyGrail 2.0 launches a pilot market in France and an open invitation for French operators; pilot will provide real-life data on the value creation potential of digital watermarks for optimal sorting of packaging waste

Dow, HP Indigo, Reifenhauser, Cadel Deinking, Karlville build on pouch-to-pouch recycling concept by applying a digital product passport via the R-Cycle database; R-Cycle is a cross-company initiative for an open traceability standard for plastic packs

Buyerdock CEO discusses new EU regulations requiring more recycling, product information on packaging; brands can ‘futureproof themselves’ against these changes by adopting 2D-QR codes, which allow consumers to access information via smartphones

Digital product passports offer solution to tackle greenwashing in cosmetics, enable proof of origin to tackle counterfeiting, evidence for certifications, traceability; European Commission has proposed digital product passports for all regulated products

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