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Digimarc launches Brand Integrity digital solution giving brands better ways to verify authenticity of products; each product is assigned serialized digital identity that can be tracked in the cloud, accessed through on-package digital triggers

Circular Plastic Taskforce partners with Digimarc to test digital watermarks for optimizing the sortation of flexible plastic packaging in Canada; project marks start of Phase II of the taskforce, which aims to improve recycling within the EPR landscape

Digimarc combines its digitization platform, watermarking tech with Sealed Air's prismiq digital printing, packaging solution to bring product digitization to markets like food proteins, eCommerce fulfillment, industrials, consumer goods

Digimarc joins AIM-European Brands Assn. announcing significant milestone in Digital Watermarks Initiative HolyGrail 2.0 showing that its watermark technology allows detection device to accurately sort plastic packaging waste based on certain attributes

HolyGrail 2.0 achieves successful validation after semi-industrial testing of Pellenc’s prototype detection unit for Digimarc’s digital watermarks; results show the technology can achieve more granular sorting of packaging waste at scale

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