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Recent Articles

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Two Sides: Paper flyers still king of advertising at Edinburgh Fringe Festival featuring 3,000 shows; flyers offer tangible piece of marketing that provides instant show details, can be easily passed around without searching online or downloading apps

Harvard Business Review sees traditional advertising headed for growth in first time in a decade, as advertisers believe they provide higher ROI; report finds shift is underway in ad spending toward traditional mediums, such as newspapers

Tech vs. Trees: Wood-based cellulose foam keeps buildings cooler and lowers energy costs, North American B2B marketers boost spending in direct mail amid digital fatigue, US newspaper digital ad revenue forecast to surpass print by 2026

PwC expects US to become world's first major media market to see digital newspaper ad revenue eclipse print newspaper ad revenue; print advertising will fall from US$7B in 2021 to US$4.9B by 2026, while digital ad revenue will rise to US$5B by 2026

Two Sides: Amid rise in misinformation, public’s trust in print is translating into positive action from brands, marketers; Harvard Business Review predicts B2C service companies will increase their traditional ad spending by 10.2% over next 12 months

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