Social Media Advertising

Hundreds of companies across various industries are electing to hate advertising on Facebook and other social media outlets until the issue of hate speech is better addressed on these platforms. Industry Intelligence Consumer Products Analyst Nevin Barich takes a “Deep Dive” into this issue. June 26: Unilever becomes latest and largest company to announce they'll be halting ads on Facebook in the US due to the social media company's perceived failure to crack down on hate speech and incitements to violence; company to halt adds on Twitter as well June 27: Coca-Cola suspending its social media ads for at least 30 days, part of a campaign against racism on those platforms June 27: Hershey announces it will halt advertising on Facebook as part of a growing boycott organized by civil rights groups to condemn the social media company’s failure to remove hate speech June 28: Diageo says it will pause all paid advertising globally on major social media platforms beginning July 1, joining growing revolt of big brand advertisers against failure of social media platforms to control publication of hateful and misleading content June 29: PepsiCo reportedly set to pull its adverts from Facebook, joining a range of firms that have started a boycott of the social media platform due to concerns over its inability to monitor and police hateful content June 30: Clorox joins effort to stop hate speech on Facebook by suspending advertising on all of the company's platforms, including Messenger and Instagram, through the end of the year July 2: Southeastern Grocers says it is putting an indefinite hold on further advertising on Facebook and Instagram in hopes that the social-media giants will continue to champion progressive change and better enforce their stated policies July 2: Albertsons says it will pause advertising on social media while urging social platforms to take more responsibility for the climate they foster and take bold steps to combat hate speech