Halloween Spending Is Alive And Well In America
October 31, 2018
(Industry Intelligence Inc.)
– This past weekend, my wife said she was going to take a quick trip to a Halloween store near our house to pick up a few things for the holiday.
Four hours later, she returned with seemingly the entire store in her trunk.
This apparently is par for the course for Americans this year.
According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion, the second highest in the survey’s 14-year history. The figure is relatively the same as last year’s previous record of $9.1 billion.
Celebrants are planning to spend an average of $86.79, up from last year’s $86.13, with more than 175 million Americans planning to partake in Halloween festivities this year.
“The economy is good and consumer confidence is high, so families are ready to spend on Halloween this year,” NRF President and CEO Matthew Shay said. “Retailers are stocking up to supply children, pets and adults with their favorite decorations, candy and costumes for the season.”
According to the survey, consumers plan to spend $3.2 billion on costumes (purchased by 68% of Halloween shoppers), $2.7 billion on decorations (74%), $2.6 billion on candy (95%) and $400 million on greeting cards (35%).
Among Halloween celebrants, 70% plan to hand out candy, 50% will decorate their home or yard, 48% will wear costumes, 45% will carve a pumpkin, 32% will throw or attend a party, 30% will take their children trick-or-treating, 21% will visit a haunted house and 18% will dress pets in costumes.
Halloween is alive and well at the Barich household. And apparently at households across America.
Nevin Barich is the Food and Beverage Analyst for Industry Intelligence, which can help YOU better address your own industry challenges. We invite you to come take a look at our service. Call us today at 310-553-0008 and we’ll schedule you for a 15-minute demo.