Despite Recent Trends, Takeout And Restaurants Still Reign Supreme
August 21, 2018
(Industry Intelligence Inc.)
– Online grocery shopping and meal kits may be gaining in popularity among Americans, but it still pales in comparison when it comes to good ol’ fashioned takeout and restaurants.
In a Gallup poll of about 1,000 people, 84% said they never order groceries online for pickup or delivery, and 89% said they never order meal kits with fresh ingredients.
Responses showed that people are certainly looking for convenience; 45% said they eat out at least once a week, and 31% said they order takeout at least once a week.
Parents and higher-income shoppers overindex on online grocery ordering, according to the report. Among respondents with children 18 or younger, 14% said they order groceries online at least monthly. Among respondents with a household income of $75,000 or more, 12% of people said they ordered groceries online at least once a month.
“Services like Peapod, Instacart, Shipt and Amazon Fresh that cut out the trip to the grocery store appeal mainly to those short on time — parents with children younger than age 18 and employed adults,” Gallup wrote in its summary of the poll results. “Higher-income Americans are also bigger adopters of grocery delivery, either because higher income means they can afford more groceries or because they have greater access to mobile technology like smartphones and tablets that make ordering online easier. More generally, Americans may just not like to think that far in advance when it comes to what to eat.”
Given the willingness of Americans to make other purchases online, technology is not the key barrier to online grocery growth, Gallup said.
“Food can be one of the biggest line items in people’s household budget, and going to the store — including comparison shopping among stores — may afford more control over getting the lowest prices,” Gallup wrote in its summary. “Others may simply enjoy browsing a grocery store for inspiration, prefer to pick out their own perishables or not want to plan ahead for meals. If dinner is not in the fridge, then a trip to the store or a restaurant solves the problem. And if that’s too much trouble, there’s always takeout.”
Nevin Barich is the Food and Beverage Analyst for Industry Intelligence, which can help YOU better address your own industry challenges. We invite you to come take a look at our service. Call us today at 310-553-0008 and we’ll schedule you for a 15-minute demo.