The More (Or Less) You Know About Meat

Nevin Barich

LOS ANGELES , March 13, 2018 (Off The Menu) – The more you know about meat, the more types of meat you buy and eat. It’s that simple.

At least that’s the findings from a new report from the Food Marketing Institute, which said more than 50% of US shoppers say they have limited knowledge of meat and poultry, and that shoppers who are more knowledgeable about meat tend to purchase an extensive variety of meats and cook with meat more often.

“The research makes me enthusiastic for the teaching opportunities the entire industry can embrace to forge better relationships with shoppers, offering resources for meat and poultry preparation methods,” said Rick Stein, FMI Vice President of Fresh Foods.

Added Meat Institute President and CEO Barry Carpenter: “Meat and poultry companies have responded to the demand for more information about their products, offering a range of options including natural, organic, hormone free and antibiotic free, which have proven popular with consumers. The industry has also developed numerous resources to help educate consumers about how our products are made from our Glass Walls videos to Meat MythCrushers to the MyMeatUp app developed to help shoppers navigate the meat department.”

Some other findings from the report:

• Seventy-nine percent of shoppers feel there is sufficient information available to make educated decisions on the nutrition and healthfulness of various meat and poultry cuts.

• Seven in 10 shoppers are interested in a variety of package sizes for portion control as well as dietary callouts/information on pack, led by protein content, total fat and sodium.

• Transparency is driving purchases as consumers seek products with more information pertaining to corporate and social responsibility practices among companies.

Nevin Barich is the Food and Beverage Analyst for Industry Intelligence, which can help YOU better address your own industry challenges. We invite you to come take a look at our service. Call us today at 310-553-0008 and we’ll schedule you for a 15-minute demo.

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