Bring Your Business Planning to the Next Level with the New 'Paper Demand Drivers' Report

LOS ANGELES , February 27, 2018 The pulp and paper industry is drastically different today than it was even 10 years ago, so why should your market intelligence for it remain the same? Long gone are the days when capacity, pricing, and procurement information would suffice for making important business decisions. Today, the industry is being driven by transformation and innovation, both in printing and publishing, and so it only makes sense that your market intelligence evolves with these drivers.

With this notion in mind, Industry Intelligence is proud to introduce its new Paper Demand Drivers report.

What makes this weekly report unique is that it flips the pulp and paper market, covering it from the end-use side. Instead of offering a supply view (i.e., material pricing), the report paints a demand view by uncovering growth areas in the printing and publishing world amid the print-to-digital trends so that you can better identify future business opportunities.

Wall Street investors have indicated the pulp and paper industry is now a “bear” market, coming down because of the seismic shift toward digital. By incorporating the Paper Demand Drivers report into your business planning, you’ll be better equipped to identify the emerging “bull” clients in this new terrain.

With Industry Intelligence’s Paper Demand Drivers report, you’ll have access to a comprehensive picture of the pulp and paper industry and gain insight on the following market segments and trending topics:

  • Books & Education Materials
  • Cards
  • Catalogs & Directories
  • Labels, Tags & Pressure-Sensitives
  • Magazines
  • Mail, USPS, Envelopes
  • Marketing & Advertising Activities
  • Newspapers
  • Package Printing
  • Print to Digital
  • Printing Technology
In addition, our coverage is organized by lifestyle-driven keywords so that corresponding trends and market drivers are easily identifiable. For example, Industry Intelligence editors recently used the Holiday Celebration keyword for stories about new lines of Valentine’s Day cards by major greeting card manufacturers. Another example involves our Educational/Learning Materials keyword. Editors used this keyword recently for a story about the most frequently purchased textbook in India through a major online retailer.

To operate without the Paper Demand Drivers report would be like flying an airplane in the dark without any navigational instruments, only knowing how much fuel you have. On the other hand, incorporating this vital resource into your decision making will help you maneuver this new terrain with ease.

Let Industry Intelligence be your partner as you strategize on a steep curve of innovation and foresight to prepare for the evolution of paper.

Give us a call today at 310-553-0008 or contact and we’ll help you bring your pulp and paper industry business planning to the next level.

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