2018: The Year Of Less Sugar, Higher Quality Foods
February 13, 2018
(Off The Menu)
– What was your New Year’s Resolution for 2018? For many Americans, it was cutting down on sugar and eating higher quality foods.
According to a new survey released by Label Insight and conducted by Wakefield Research, 67% of Americans will be prioritizing healthy or socially-conscious food purchases in 2018. Their primary point of emphasis is cutting back on sugars, with 47% planning to eat less sugar or buy more “no sugar added” products this year.
The next most prominent purchase factors are: emphasizing natural ingredient purchases, such as those with “no artificial colors or flavors” (37%) and shopping for more sustainable products and ingredients (22%).
Among the survey’s other findingss:
---Baby boomers and women are by far the most likely to cut down on sugar, with 53% of boomers planning to cut down on sugary foods compared to only 40% of millennials. Fifty-two percent of women will be looking to reduce their sugar intake, while only 41% of men feel the same.
---When it comes to shopping with a social consciousness in 2018, men are particularly keen on knowing that the food they chose is sustainable, with 26% spotlighting sustainability in their food choices compared to only 19% of women. Millennials are also emphasizing sustainability more than older generations, 26% compared to 17% of Generation Xers.
---For many Americans, maintaining healthy or socially-conscious eating habits will mean choosing a gluten-free, vegan, ketogenic or Paleo diet to serve as a guide, but these methods are not equally appreciated among the generations. Twenty percent of millennials report they are likely to follow one of these diets in 2018, while only 11% of baby boomers expect to do likewise. While baby boomers lead the pack when it comes to cutting out sugar, they may be less eager to follow the stricter rules of these popular diets.
Nevin Barich is the Food and Beverage Analyst for Industry Intelligence and is also Menuism’s fast food expert. Industry Intel can help YOU better address your own industry challenges. We invite you to come take a look at our service. Call us today at 310-553-0008 and we’ll schedule you for a 15-minute demo.