2018: The Year for Turning Beauty & Personal Care Challenges into Business Opportunities

LOS ANGELES , January 22, 2018 The start of a new year at Industry Intelligence means reflecting on our successes and lessons learned from the past 12 months and using that knowledge to build even better products and services, strengthen our existing business relationships and make connections with new partners.

Our biggest and fastest industry penetration of 2017 was undoubtedly the Beauty & Personal Care sector. From independent cosmetic producers to contract packagers all the way to the world's most recognizable beauty brands, our service is being used by emerging and established clients, each with unique visions and goals.

For 2018, we want to see a more informed Beauty & Personal Care sector. Our goal is to introduce even more decision makers to our vital service.

When we started out on this journey, we knew it was important to hear from industry players about their wants and needs, pain points and growth targets so that we could provide them with the most relevant information. After much research and in-depth discussions with our clients and executive partners, we identified several themes that are important to the Beauty & Personal Care sector:

  • What are consumers from different demographic segments looking for from a health and beauty perspective, and how can those needs be met with new products?
  • How is technology (e.g. e-commerce, digital apps) impacting the Beauty & Personal Care industry, day in and day out?
  • Who are some of the notable social media influencers in the Beauty & Personal Care space?

Armed with this knowledge, our editors have been able to build out a robust content area on our service. Today, our Beauty & Personal Care coverage offers insights into product trends like:
  • Active Lifestyle
    • Also known as “athleisure,” cosmetics claim to have staying power as user sweats during workout
  • Consumer Health & Wellness Products
    • Also known as hybrid/multi-benefit products, cosmetics claim to have health benefits
  • Natural Ingredients & Products
    • Products containing natural ingredients, no synthetic ingredients
  • Multicultural Products
    • Increasing number of brands offering products in colors for consumers with darker skin tones
  • Men’s Products
    • Brands increasingly launching cosmetics for men, driven by popularity of male beauty vloggers

When you couple this new content area with our existing coverage on the Packaging industry and Retail sector, Industry Intelligence has you covered 360 degrees for all your Beauty & Personal Care needs.

Let us help YOU better address your own industry challenges. We invite you to come take a look at our service. Call us today at 310-553-0008 and we’ll schedule you for a 15-minute demo.

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