Look No Further Than Fast Food For Local Fare Overseas
Nevin Barich
LOS ANGELES
,
September 26, 2017
(Off The Menu)
–
I recently traveled to Israel for the first time. During my trip, I acquainted myself with the local cuisine: Lamb, shawarma, falafel, fish, and I even tried hummus even though I never liked it back in the states (and I didn’t like it in Israel either). Eventually, however, I was craving fast food, specifically pizza, and while at the airport in Tel Aviv waiting to board my flight, I saw a welcome sight:
Pizza Hut.
I literally ran over there, with thoughts of a gooey cheese pan pizza topped by olives and mushrooms dancing in my head. But when I got there and looked up at the menu, I saw something I had never seen a Pizza Hut serve:
Quiche.
Curious, I asked the woman behind the counter about the quiche. I explained that I was from Los Angeles and that quiche wasn’t a part of Pizza Hut’s U.S. menu. I wanted to know how popular it was with the Israeli locals, particularly in comparison with the pizzas.
“Oh, it’s no contest,” she replied. “Quiche is our most popular item.”
Quiche at a Pizza Hut in Israel is just one of several examples of major fast food chains offering menu items specific to the country. The reasoning is simple: Different countries have different local tastes, so it’s important for these companies to have menu items that cater to these tastes. That’s why if you go to a KFC in Australia, you’ll see chicken pot pie. Or if you go to a Burger King in Canada, you can order poutine, made with fries, cheese curds and gravy.
Other examples of local fare from major fast food chains:
Nevin Barich is the Food and Beverage Analyst for Industry Intelligence and is also Menuism’s fast food expert. Email him at Nevin.Barich@Industryintel.com or follow him on Twitter.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.