Lion Dairy & Drinks launches new packaging look for Milanda, Australia-sourced milk line, feautring 'Milanda Original Milk' label emphasizing locally-sourced product to support milk supply chain
July 10, 2014
– Lion Dairy & Drinks has today announced a new initiative designed to boost community support for Far North Queensland dairy farmers, with the company’s Dairy Farmers milk set to feature new look ‘Malanda Original Milk’ packaging.
The move recognises the local farming families who supply fresh white milk for the Dairy Farmers brand, with every drop of Dairy Farmers Malanda Original Milk sourced from 50 dairy farmers across the Malanda region.
Managing Director of Lion Dairy & Drinks, Peter West, is in Malanda today to meet with local dairy farmers and launch the new-look packaging:
“We’re really proud to be calling out Malanda on our Dairy Farmers milk in Far North Queensland, reflecting the pride we all share in a great local product.
“For the industry to be sustainable, we have to be putting value back into the milk supply chain and not taking it out. We all want to have a vibrant local dairying industry here for years to come so we’re encouraging the local community to get behind Dairy Farmers Malanda Original Milk,” he said.
The move follows Lion’s recently announced 5 cents per litre milk price increase to suppliers, which is expected to see an increase at the farm gate of approximately $2.5 million across the Malanda dairy region.
“We know that many farmers in the Far North Queensland region have been doing it tough but we have faith in the Northern dairy industry and want to continue to work closely with our partners to ensure it has a sustainable future, built on growth.
“We’re doing what we can but dairy farmers also need the support of the local community who will ultimately decide whether we have a vibrant Far North Queensland dairy industry into the future,” said West.
The new look Dairy Farmers Malanda Original Milk will be available from 21 July at supermarkets and convenience stores from the top of Cape York to Mt Isa, and as far south as Mackay.