General Mills looking to grow business by focusing on its convenience store and foodservice category
July 10, 2014
(Industry Intelligence Inc.)
– General Mills Inc. is looking to grow business by focusing on its convenience store and foodservice category, Food Business News reported July 9.
The company is targeting six product sectors -- snacks, cereal, yogurt, frozen breakfast, biscuits and baking mixes -- to fuel its "away from home" growth. On the retail side, General Mills is boosting gluten-free, protein and fiber offerings in its cereals to grow sales.
The primary source of this article is Food Business News, Kansas City, Missouri, on July 9, 2014. Click here to read the primary source's full version of the article.