Nampak Tissue chooses TLC to promote awareness about products in its Twinsaver range
July 10, 2014
– Nampak Tissue chose TLC to promote awareness about products in its Twinsaver range. Primedia Unlimited’s TLC made consumers aware of a Mother’s Day competition being run by Twinsaver through DSTV.
The campaign targeted women in the LSM 7-10 bracket, aged between 25 and 40, and was designed to raise the profile of two Twinsaver products, the style pack of facial tissues and Twinsaver’s infused Essentials range of facial tissues. By entering the competition, participating women stood the chance of winning a pampering weekend away. The campaign ran for the month of May.
A second campaign, which ran throughout June, saw TLC’s washroom advertising being chosen as the primary platform from which to tell consumers about Twinsaver’s new 2-ply wrapped single toilet roll.
This campaign targeted women in the LSM 5-10 bracket, also aged between 25 and 40. The campaign urged consumers to take an empty toilet roll core to participating retailers and swop it for a new wrapped Twinsaver roll.